Must-Have Website Features That Will Increase Conversion Ratio In 2015

In this world of technology and innovation, tech savvy people are progressing at unbelievably rapid pace. So, the methods and strategies to attract customers that have been useful to you the last year, need not necessarily become effective this year too.

Your sole intention behind taking your business on the web should be reaching maximum people, increasing number of customers, thus boosting up revenue.

Having the online presence is not sufficient for expanding your business. In order to take your business to the next level, you must take care about the features and functionalities of your business website.

Irrespective of your industry, your website must have got specific features which would help increase the customer engagement and conversion rate.

There are few points that indeed help you do that. So, let us go through some of the most important must-haves on your business website.

1. Making your website mobile responsive is one of the most important things to do:

According to the statistics of surveys, it has been proven that half of the traffic on the website comes from the mobile devices. Well, it is obvious, as it is easiest ways to go online and surf websites.

This is because most of us have got our mobile phones with us most of the time throughout the day. So, it is necessary and sufficient condition to build a responsive website so that it works well not only in desktops, but also in laptops, smart phones and tablets.

This will help you increase the number of visitors on your website and help you convert most of them into customers.

2. Focusing on search engine optimization will make people find you easily on the web:

What is the use of making website customers cannot find you? It is advisable to work on SEO strategies so that your website appears on the first page of the results of search engine.

For that, you need the relevant and quality content on your website. It is always a good idea to write the informative content on your website which keeps the users engaged into it. Also, it should be keyword-rich, without keyword stuffing, so as to please your search engine.

3. Keep the social media icons huge enough and clearly visible to the visitors:

Most people tend to look for those small icons of social media on websites. Everyone knows that lowercase ‘f’ button is for Facebook page of the website. However, make sure the buttons are huge enough and clearly visible to the visitors; instead of hiding them at the end of the page in the corner.

4. Visitors are convinced by the testimonials and portfolios:

Most people find the ‘reviews of other customers’ more convincing than your content on the website which tries to convince them to trust you. So, visitors usually look for the reviews and feedback from your customers.

So, make sure you put some of the case studies, feedbacks, reviews, portfolios and testimonials on your website.

5. Calls to action buttons play an important role in increasing conversion rate:

There is no use of those huge pretty pictures if visitors do not know what to do about it. So, make sure you have got hugely visible call to action buttons like ‘Buy now’, ‘Add to cart’, ‘Request for a call back’ or ‘Request for free quote’ so that they know where they have to click next. This helps you a lot to convert your visitor to customer in no time.

6. Search box is one of the best ways to find the customers what they have been searching for:

One of the most annoying things for all the customers is not getting the things they are looking for. Despite of the proper navigation, it is possible they get lost into the pages and do not get what they have been looking for.

So, in such cases, the search bar serves as a boon. Making a huge visible search box will help them to find easily whatever they are looking for.

7. Easily accessible contact information on the home page is always a good idea:

If customers get stuck somewhere, they will want to call or mail you instantly. So, it is advisable for you to display your phone number, email id as well as address in such a way that customers do not have to struggle to find them.

8. Most customers look for the Frequently Asked Questions when they get stuck:

The FAQs (Frequently Asked Questions) are indeed important for any website. It solves the minor problems of the visitors and helps them to know about the basic things that they were ignorant of.

Now that you are aware of some of the most important features in your business website that will help you earn customers in 2015, it is a good idea to take a note of it and make sure that they exists in your website too.

If you are looking out for professionals who can build a website for you taking all the above mentioned features into the consideration, you can always visit us. We have a team of experts who provide website designing and development services, as per your requirements.

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Surabhi C.

Surabhi C.

Skilled in Writing Tech related Content.

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