Mobile App Onboarding Tips To Increase User Retention
Every business owner dreams of a successful business that has millions of customers/clients, high revenue generation and maximized ROI. Everyone knows that a mobile app contributes the most in a success of any business.
However, amidst so many important things to look after, most people forget about the mobile app onboarding. It is important for everyone to know that onboarding is critical in mobile app, as it helps in long term success like user life time value and user retention.
Here are some of the most effective tips for providing the best mobile app onboarding experience, which will help you to increase user engagement in the initial downloads.
1. Least friction: The primary goal of mobile app onboarding is to make it easier for people to use your app for the first time. So, don’t make the sign up or sign in process too complicated to understand; make it effortless and smooth. Also, complex features and navigation increases the abandonment rate. So, make sure you create the path with the least friction.
2. Reduced sign-up fields: Long forms on small screen of mobile phones? — A real bad idea. Try to keep just one field in sign up form. If you need more information, you can break the process in multiple screens.
3. One screen, one concept: One of the most important tips is not to overload users with too much of information at a time. They will be able to take it well, if the information is precise. You should explain the concept on onboarding screen and it should be either benefit oriented or function oriented to showcase values or features respectively.
4. Quick feedback: Instant feedback is extremely important to improve user experience. For example: if user sets a password that doesn’t serve your criteria, you should instantly show the error and also show the password rules. This will make it easier for your customers to navigate through your app.
5. Guided interaction to drive progress: If your app is too complex to use, you must use progressive onboarding. It shows people how to use your app step by step and it engages them more than the tutorials. In short, guided interaction engages users instead of telling them what they should do.
6. Purposeful animation: You must use animation to draw attention of users which helps them to go to the next step and it is also used to present new content without making users feel that the screen has changed.
7. Test: As you know that user onboarding is all about users, so make sure you test and make changes as per user reviews and feedback.
Now that you are aware of some of the most important tips and tricks for an effective mobile app onboarding experience, it is advisable for you to put them into practice at the earliest, so as to attain your business goals quickly.
You can hire a mobile app development company and get the above mentioned practices implemented by the experienced professionals.
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