Magento Vs Shopify: Which Is the Best?

There are numerous Ecommerce platforms available. If you are having trouble deciding which would be the best option for your business, read the comparison of Magento Vs Shopify.

Selecting the most suitable Ecommerce platform may be challenging for those who are starting an online business, scaling a web store, or moving from one platform to another.

Comparison of Magento and Shopify is essential for businesses looking to venture into the world of digital commerce. The Ecommerce platform you choose helps you build a firm foundation that bases your business on a solid foundation, ultimately resulting in growth and success.


  • Overview of Magento and Shopify
  • Magento vs Shopify: Pros and Cons
  • Features of Shopify vs Magento
  • User-friendly
  • Pricing & Hosting
  • Themes
  • Marketing Tool
  • SEO
  • Apps and Add-Ons
  • Help and Support

Overview of Magento and Shopify

Magento — Magento is one of Adobe’s products founded in 2008; it is a PHP-based Ecommerce platform that accounts for about 30% of all online sales. As an open-source product, Magento is a huge success due to its ever-growing community of contributors.

Magento is a customized solution that is suitable for both startups and large companies. A few examples of popular Magento stores are Coca-Cola, Ford, and Budweiser.

Shopify — Shopify is a popular hosted Ecommerce platform that releases you from managing the technical side of things. Founded in 2006, Shopify was created out of a personal need and now powers over one million businesses worldwide.

Shopify is a ready-made solution that offers plans for both startups and established businesses.

Features of Shopify Vs Magento:

User-friendly -

Shopify is much easier to use than Magento. This is a proven fact.

Using Shopify, a drag-and-drop website builder, you can easily customize your store by moving elements around.

Shopify was created to meet the needs of those without a development background who wanted an easy way to set up an online store. It is good for businesses to build their first website. You can get your website up and running quickly by following a few simple steps. Then, you can upgrade to more advanced features by installing additional apps or writing customized code.

Magento does not provide on-site developers to assist in building your site. To build your site or get your tech stack integrated, you’ll need a developer or a team of developers, a host that will host your site, and an integration team.

Even after Magento is installed, it still requires significant learning. Newer users may have difficulty navigating Magento’s complexity due to its flexibility, but it is also a liability for the platform.

Pricing & Hosting -

The cost of an Ecommerce platform may help you narrow down the options, as some are much more expensive than others. Ensure that your total cost of ownership includes not just the initial set-up costs but ongoing maintenance, security, and hosting as well.

Shopify offers three main price plans with fixed monthly prices.

  • Shopify Basic ($29/month)
  • Shopify ($79/month)
  • Advanced Shopify ($299/month)

For Magento (powered by SiteGround), there are three hosting plans to choose from:

  • Startup: $9.95/month
  • Grow Big: $19.95/month
  • GoGeek: $29.95/month

One major difference between the two platforms is that Shopify is a hosted platform, and Magento is a self-hosted one.

Using a hosted platform like Shopify lets you worry less about hosting. There are no extra costs or effort required from you since hosting costs are included in your monthly plan. As for Magento, it is free to install, but you will need to pay for your hosting, security, extension, and domain.

Themes -

For a successful web store, responsive design is one of the most important requirements.

Both Shopify and Magento provide a range of templates to accomplish this goal. Some of the themes are free, while others are paid. Compared to Magento, Shopify offers a smaller selection of free themes, though the majority look more modern.

Shopify offers themes that are either free or can be purchased. In addition, Shopify themes are mobile-friendly and easily integrated into your shop no matter which you choose.

Magento doesn’t have any themes included with the standard software. Additionally, they do not offer a selection of themes for customers to choose from. Instead, companies must purchase their own from third-party sites like ThemeForest or hire a developer to build one.

Marketing Tool -

Marketing of any Ecommerce site is essential to get the maximum sales and traffic. A powerful marketing tool should help your business reach new customers and improve your bottom line.

You can make use of Shopify’s marketing tools, such as Seguno, Klaviyo, Constant Contact, and many others, to email campaigns. Additionally, you can advertise and sell directly on networks like Facebook, Instagram, and Pinterest. Shopify also lets you sell products in different languages, which is great for businesses selling in different languages.

On the other hand, Magento’s marketing tools are driven by its Marketplace. To run email marketing campaigns, for instance, you will need extensions, such as Remarkety. Additionally, if you want truly customized features, you’ll probably need a web developer, whereas Shopify comes with many marketing tools built in to help your store grow.


The search engine optimization capabilities of Shopify and Magento are pretty similar. Both have various extensions, web designers who are SEO-friendly, and plenty of SEO agencies to use.

With Shopify, you don’t need to implement SEO strategies manually. As most of the SEO options are auto-populated. However, with Magento, you’ll need to manually implement SEO (alt tags, URLs, etc.).

Apps and Add-Ons -

For a successful online store, you need a shopping cart, support desk, and marketing and promotional add-ons. So, which Ecommerce platform includes the most marketplace extensions and apps?

In Shopify’s App Store, you can find over 1,200 apps, both free and premium, including those for email marketing, shipping, social media marketing, and more.

In Magento Marketplace, you can find over 5,000 extensions, among which 1,970 are free. Approximately 10% of the paid options cost $30, while other extensions can cost up to $2,000.

Help and Support -

In order to make sales and gain new customers, your online store needs to be easy to repair. That’s why your platform’s help and support options must meet specific criteria.

Shopify leads the category with its 24/7 availability via phone, email, or live chat in terms of customer support. Additionally, you can select an appropriate guide from their list of resources from the website.

Shopify platform also offers a wide range of experts who can help you build your online store. These experts include designers, developers, and marketers.

On the other hand, the Magento platform does not have a customer support service, but it has a large developer community that can solve almost any problem. You might find an answer to your question in developer forums, though you could also hire a developer if you choose Magento. However, Magento Enterprise Edition subscribers receive technical support.

Conclusion -

You might prefer Magento if you’re an e-commerce merchant with enterprise-level customers. On the other hand, Shopify is likely to be your best option if you’re an individual or small business. But, before you make a final decision, do the complete research.

For assistance in building and maintaining your Shopify or Magento store, I recommend Galaxy Weblinks, a custom eCommerce development company. By developing robust web solutions, they enable businesses to become online management tools.

The company offers e-strategy development, rapid deployment, and continuous management, which help companies of all sizes enhance their web presence and create competitive advantages.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store