How A Physical Shop Turned Into Online Floral Magento Store | Case Study

Magento is a platform used for eCommerce development which allows users to have great control over the content, features, navigation, functionalities, and flexibility. Additionally it also offers online merchants with a flexible shopping cart system, as well as control over the look, content, and functionality of their online store.

In this article, I am sharing a client’s success story who approached a well-known Magento development company to build him a website on the Magento platform.

Before digging into it more, first let’s see why the shop owner chose Magento for his eCommerce business. Here I have mentioned some benefits of Magento which will help you understand his decision.

Benefits Of Using Magento:-

• Additional plug-ins and layouts are offered.
• 50+ gateways are available.
• SEO-Friendly and feature-enriched platform
• WYSIWYG and intuitive page editors are there
• A variety of plugins, customization features, shipment, and payment options are offered.

Customer -

A Germany-based client having a floral shop selling a wide range of flowers for special occasions, weddings, birthdays, anniversaries enhanced his business by converting the small floral shop into the bigger one, which resulted in more sales as compared to earlier profit.

Challenge -

The business was earning a normal amount of sales as the visitors were focusing on an online store instead of purchasing from a physical store. The client decided to migrate his business to an online store where customers can happily buy flowers and related items in just a few clicks. This will not only boost his traffic but will also make him earn more profit.

The aim was to build a custom Magento eCommerce store from scratch embedded with ease of functionalities, features, customization options. Also, the checkout functionality with a secured payment gateway integration was a big concern.

Solution -

The client searched out the best available options on Google to set out his store in one go. He finds that the market is full with the experts of this area. So finally, he reached out to the best custom eCommerce development company i.e. Galaxy Weblinks Inc. based in the USA itself and stated all his requirements to them.

Each and every point and needs was deeply analyzed by that firm’s experts and suggested with some points as stated below -

• Search page for products
• Theme development and optimization
• Payment integration options
• Checkout functionality
• Registration/Login page
• Reviews page
• Catalog navigation

The main focus was to cover the inner and outer areas of Texas and deliver the requested products in these areas. The company started developing the online store from scratch by adding requested pages, functionalities, navigation, product catalogs, and more.

The solution was tested 3 times with the help of the QA testing team and finally, the maximum number of bugs were removed. Every aspect of the store was taken care of including- page load speed, extra CSS and HTML tags, functionality testing, performance testing, etc.

The website was then optimized with SEO purpose provided with proper off-page and on-page activities to rank and index it on google as soon as possible. Also, Pay-per-click ads were run focusing on buying and targeted keywords to boost the sales and leads of the store.

Increased in leads and traffic on the website-

After putting the development and SEO efforts, the store was successfully developed as required by the client and within the 3 months of time frame, it has shown immense growth in sales of the products.

Earlier the estimation was 40% of the sales, 50% of people were buying the flowers, no branding — no visibility. After the development of the website, the client achieved an unexpected amount of sales.

The store reached up to 80% sales with qualified leads where all the loyal customers are reaching the store and are purchasing the products. Also, the website traffic increased by 50% which provided a better customer base for the company.

If you are looking for something the same, then proceed the same as the flower shop owner does. Hire the best custom eCommerce development solution for your business. As per my advice I would suggest you to go with Galaxy Weblinks Inc. it would be a great fit for you.

It is a leading eCommerce development company offering a wide range of solutions including- web development, migration services, portal development, integration services, and more.

They have hands-on experience in creating custom solutions for clients looking to turn their existing business into an online store or build a new website from scratch.

Reach out here - https://www.galaxyweblinks.com/contactus?utm_source=medium&utm_medium=article&utm_campaign=Magento_case_study_for_a_floral_business&utm_id=medium.com