CRM Portal Customization & Development: WordPress Case Study

Surabhi C.
3 min readSep 16, 2021


WordPress has been an emerging platform for creating intuitive websites and managing content on a larger scale.

With the usage of themes and plugins, its usability has increased in many ways and are widely used to develop forums, blogs, social networks, and business websites.

About Client-

The client has a CRM platform that manages database marketing, Lead management, salesforce automation and managing contacts at a larger scale.

To effectively manage the website, he had the following requirements to get satisfied with -

  • Editing and Visuals
  • Enhanced development on Gutenberg editor
  • Advanced Custom Fields
  • Replacement of older templates and themes with fresh ones.
  • Major improvements on UI/UX, editing features and SEO.

How did the client approach Galaxy Weblinks Inc.?

The client was seeking for a major source who can effectively optimize his CRM platform without losing any SEO.

He searched on the web about the ongoing and trusted custom WordPress development company and finally found Galaxy Weblinks Inc..

The company accepted his project proposal and looked after each and every pain point of the website.

How Galaxy Weblinks Inc. Approach towards Website improvement:

They started with UX/UI improvements and added the more advanced plugins. In place of inline CSS, a global style management feature was embedded into the website to give a more quality codebase.

The next target was to manage the content part as well as replace the old templates(causing website trouble) with the newer “builder” options.

This provided a sorted way to deal with the content and it also made the “edit” field more searchable as never before.

Some SEO plugins were also added into it to provide the better SEO functionality and optimize it according to it. Some of them were — All in One SEO for WordPress (AIOSEO), Yoast, SEOPress, RankMath, etc.

Some modifications and integrations were also made on Gutenberg editor to unleash its potential for the website.


There were lots of improvements made in the website by the WordPress Development Company resulting in a more pleasant look and feel, website optimization and increased branding.

  • Around 32% code reduction smoothen the website performance.
  • Improved UX navigation and replacement of older templates improved content management feature.
  • By allowing a Gutenberg editor, the website can use many advanced features required for a successful website.

The CRM platform is not facing any technical issues as the website was technically and organically SEO optimized. Its usage by the visitors has increased upto 54% in terms of efficiency, content readability, performance, speed and accessibility. The client is highly satisfied by the services provided by Galaxy Weblinks Inc. development team and is enjoying using his CRM portal with more ease.

If you are also looking forward to improving your existing WordPress website or building a new one from scratch, don’t skip consulting with the most trusted WordPress development and customization company.

Galaxy Weblinks Inc. has years of experience in making business websites based on WordPress and customizing the existing website with new features and advanced options.

Get in touch with them now —



Surabhi C.

Skilled in Writing Tech related Content.