3 Ways to Personalize the User Experience on Your E-commerce Site

According to a recent survey, 74% of consumers get frustrated when the websites they visit feature content, offers, and ads that don’t match their interests.

To be successful long-term, e-commerce marketers need to invest in creating experiences that customize themselves to consumers and grow in value over time.

Asking consumers for information to make personalization possible may seem like a bad move, especially since so many buyers are afraid their information will be used for bad things.

If, however, companies explain their reasons for asking, 77% of consumers say they’d feel more comfortable giving answers.

So, now we know from this study that people want relevant shopping experiences, and they’re willing to tell you about their wants and needs in order to receive personalized attention. How can you offer this kind of attention to their needs?

Say Hello

By simply including their first name on the home page of your website every time they visit, you tell buyers you know who they are. With automated marketing software, you can make this possibility a reality.

A potential customer’s previous browsing history will tell you enough to greet them by name and offer them options that match their search histories. Your fashion e-commerce site won’t offer a selection of handbags to your first-time male customers, either — and that’s why they’ll stick around.

Dynamic Content

By allowing your customers’ browsing habits to direct your content, you can provide a fully personalized experience upon each visit. You can also ask for specific information to help narrow their searches.

With each form they fill out, page they view, and email they open, you’ll learn more about them. The information gathered can then be used to create and present targeted content for each and every visitor.

When buyers see the changes each time they stop by your page, they’ll appreciate their personalized experience even more.

Smart Calls-to-Action

A smart CTA knows when buyers have already viewed it, so another one takes its place. If you’re fortunate enough to receive repeat visits to your e-commerce site, you don’t want to keep making the same offers over and over.

When a customer clicks the “learn more” button, they don’t need to see that same call-to-action the next time they stop by. If they order a whitepaper detailing the statistics about your products, they should receive an offer for other information when they log in again.

When they follow a CTA to see all the different shoes your fashion site sells, the CTA they see next time might offer handbags or belts to match.

Your smart CTAs are just another way to show shoppers you’re aware of them, you care about their experience, and you’re ready to offer exactly what they need to make them happy.

Only the smartest of automated marketing software can take care of this for you, so consider making a change for your e-commerce site. Studies show personalized content does 42% better than static content. Why would you keep doing the same old thing?

Also know about some factors before choosing your next e-commerce platform.